Benjamin Moore FRESH START High-Hiding All Purpose Primer

Benefits Description Specification • Exclusive Color Lock technology for brilliant, rich, and everlasting color. • Premium quality, zero VOC interior paint with outstanding durability for walls and trim. • Engineered with Gennex Color Technology, containing no hazardous ingredients. • Zero odor in both paint and primer, providing a pleasant painting experience. • Exceptional hide and coverage properties in one coat, saving time and effort. • Resists fading, chalking, and mildew, ensuring long-lasting results. • Stain- and odor-resistant formula for easy cleaning and maintenance. • Low-sheen, smooth finish hides flaws while adding a subtle sheen to any room. • Low VOCs, making it environmentally friendly and safer for indoor air quality. • Self-priming formula eliminates the need for a separate primer, speeding up the painting process. • Wide range of colors available using Benjamin Moore Exclusive Color Lock technology. • Long-lasting performance reduces the need for frequent repainting. • Ideal for high-traffic areas like hallways, kitchens, and bathrooms. • Provides excellent coverage with fewer coats, saving time and resources. • Enhances the overall appearance of rooms with vibrant and lasting colors. • Resists scuffing and burnishing, maintaining a pristine finish. • Mildew-resistant coating ensures durability in moisture-prone areas. • Paint and primer together for seamless application and a professional finish. • Engineered with Gennex Color Technology for unparalleled color depth and richness. • Suitable for new or previously painted surfaces such as wallboard, plaster, masonry, wood, metal, and acoustic ceilings. • Perfect for surfaces where maximum durability and lasting color are desired. Unparalleled Color Depth and Long-Lasting Brilliance Experience the captivating allure of Benjamin Moore Aura Interior Paint Eggshell. With our exclusive Color Lock technology, this premium-quality paint offers unparalleled color depth and long-lasting brilliance. Say goodbye to faded walls and hello to vibrant, rich hues that will breathe life into your space. Crafted with Gennex® Color Technology, this paint contains zero hazardous ingredients and emits no odor, ensuring a safe and pleasant painting experience. Discover the power of Aura's exceptional hide and coverage properties, allowing you to achieve stunning results in just one coat. Make every room a masterpiece with Benjamin Moore Aura Interior Paint Eggshell. Durability and Performance That Endures Indulge in the remarkable durability and performance of Benjamin Moore Aura Interior Paint Eggshell. This high-performance formula boasts superior resistance to fading, chalking, and mildew, ensuring your walls maintain their impeccable appearance for years to come. The long-lasting nature of Aura Eggshell means less frequent repainting, saving you time, effort, and money. With its low-sheen, smooth finish, this paint effortlessly conceals imperfections while adding a subtle sheen that enhances the ambiance of any room. Prepare to be captivated by the enduring beauty and resilience of Benjamin Moore Aura Interior Paint Eggshell. Exceptional Convenience and Versatility Discover the convenience and versatility of Benjamin Moore Aura Interior Paint Eggshell. Designed for both professionals and homeowners, this paint offers a range of benefits that make your painting projects a breeze. The self-priming formula eliminates the need for a separate primer, streamlining the painting process and saving you valuable time. With its stain- and odor-resistant properties, Aura Eggshell is ideal for high-traffic areas such as hallways, kitchens, and bathrooms. Its excellent coverage, thanks to the high pigment content, ensures that fewer coats are needed, allowing you to complete your painting projects more efficiently. Choose from a wide spectrum of colors, empowered by Benjamin Moore's Exclusive Color Lock technology, to find the perfect shade that harmonizes with your decor. Experience the unmatched convenience and versatility of Benjamin Moore Aura Interior Paint Eggshell today. SPECIFICATION Available Colors: Available in thousands of colors Sheen (or Gloss): Eggshell Cleanup: Soap and Water Resin Type: Proprietary 100% Acrylic Recommended Use: Interior MPI Rating: 044, 138 VOC Level: 1.5 Safety Data Sheet Technical Data Sheet

• Benefits • • Description • • Specification • • Proprietary Color Lock® technology for richer colors that stay true over time • Rich, thick paint that provides a beautiful finish • Outstanding durability • Stands up to repeated washing with no color rub-off • Extreme hide and coverage for fewer coats • Mildew resistant • Paint and primer together • Seamless touch-ups • Excellent in high-traffic areas • Zero VOC, low odor AURA® ADVANTAGES The cutting-edge platform from AURA combines the latest technologies to produce unmatched color depth and richness that last in any color. The product's exceptional performance qualities are also provided by proprietary resins, improved pigments, and Color Lock® technology in addition to its use of 100% acrylic latex. • Unparalleled color richness and depth • Color Lock® Technology for color permanence • Extreme concealment in all colors • Self-priming; has a mildew-resistant finish; and is scratch-resistant AURA® INNOVATIVE PRIMER SYSTEM Most surfaces are self-priming with AURA®. Two coats are needed for raw substrates; one or two coats will do for previously painted surfaces. Although Benjamin Moore® advises two coats of this product to obtain complete color development and to maximize paint film performance, our high-quality formulations sometimes allow for one-coat application. Special Note: In order to produce certain custom colors, Fresh Start® High-Hiding All-Purpose Primer Deep Color Base Primer must be tinted using a unique prescription mix. Speak with your retailer. USE AURA® ON: Wallboard, plaster, masonry, and wood may be fresh or previously painted; metal may be primed or painted; acoustic ceilings may be coated. It is perfect for surfaces where long-lasting color and high durability are desired. Available Colors: Available in thousands of colors Sheen (or Gloss): Matte Cleanup: Soap and Water Resin Type: Proprietary 100% Acrylic Recommended Use: Interior MPI Rating: 053 VOC Level: 1.7

• Benefits • • Description • • Specification • • Proprietary Color Lock® technology for richer colors that stay true over time • Rich, thick paint that provides a beautiful finish • Outstanding durability • Stands up to repeated washing with no color rub-off • Extreme hide and coverage for fewer coats • Mildew resistant • Paint and primer together • Seamless touch-ups • Excellent in high-traffic areas • Zero VOC, low odor AURA® ADVANTAGES The cutting-edge platform from AURA combines the latest technologies to produce unmatched color depth and richness that last in any color. The product's exceptional performance qualities are also provided by proprietary resins, improved pigments, and Color Lock® technology in addition to its use of 100% acrylic latex. • Unparalleled color richness and depth • Color Lock® Technology for color permanence • Extreme concealment in all colors • Self-priming; has a mildew-resistant finish; and is scratch-resistant AURA® INNOVATIVE PRIMER SYSTEM Most surfaces are self-priming with AURA®. Two coats are needed for raw substrates; one or two coats will do for previously painted surfaces. Although Benjamin Moore® advises two coats of this product to obtain complete color development and to maximize paint film performance, our high-quality formulations sometimes allow for one-coat application. Special Note: In order to produce certain custom colors, Fresh Start® High-Hiding All-Purpose Primer Deep Color Base Primer must be tinted using a unique prescription mix. Speak with your retailer. USE AURA® ON: Wallboard, plaster, masonry, and wood may be fresh or previously painted; metal may be primed or painted; acoustic ceilings may be coated. It is perfect for surfaces where long-lasting color and high durability are desired. Available Colors: Available in thousands of colors Sheen (or Gloss): Semi-Gloss Cleanup: Soap and Water Resin Type: Proprietary 100% Acrylic Recommended Use: Interior MPI Rating: 054, 141 VOC Level: 0.0

• Benefits • • Description • • Specification • • Unparalleled color depth and richness • Color Lock® Technology for long-lasting color • Extreme hide across all colors • Smooth application • Self-priming • Mildew-resistant coating • Scuff resistant • Excellent touch-up The cutting-edge platform from AURA combines the best technologies to produce unmatched color depth and richness that lasts in every shade. Additionally to utilizing 100% acrylic latex, exclusive resins, and improved C olor Lock® technology, pigments, and give the product's exceptional performance characteristics. AURA® Innovative Primer System Most surfaces are self-priming with AURA®. Two coats are needed for raw substrates; one or two coats will do for previously painted surfaces. Although Benjamin Moore® advises two coats of this product to obtain complete color development and to maximize paint film performance, our high-quality formulations sometimes allow for one-coat application. Special Note: In order to produce certain custom colors, Fresh Start® High-Hiding All-Purpose Primer Deep Color Base Primer must be tinted using a unique prescription mix. Speak with your retailer. USE AURA® On: Wallboard, plaster, masonry, and wood may be fresh or previously painted; metal may be primed or painted; acoustic ceilings may be coated. It is perfect for surfaces where long-lasting color and high durability are desired. Available Colors: Available in thousands of colors Sheen (or Gloss): Satin Cleanup: Soap and Water Resin Type: Proprietary 100% Acrylic Recommended Use: Interior MPI Rating: 043, 140 VOC Level: 2.4