• Proprietary Color Lock® technology for richer colors that stay true over time
• Rich, thick paint that provides a beautiful finish
• Outstanding durability
• Stands up to repeated washing with no color rub-off
• Extreme hide and coverage for fewer coats
• Mildew resistant
• Paint and primer together
• Seamless touch-ups
• Excellent in high-traffic areas
• Zero VOC, low odor
The cutting-edge platform from AURA combines the latest technologies to produce unmatched color depth and richness that last in any color. The product's exceptional performance qualities are also provided by proprietary resins, improved pigments, and Color Lock® technology in addition to its use of 100% acrylic latex.
• Unparalleled color richness and depth
• Color Lock® Technology for color permanence
• Extreme concealment in all colors
• Self-priming; has a mildew-resistant finish; and is scratch-resistant
AURA® INNOVATIVE PRIMER SYSTEM
Most surfaces are self-priming with AURA®. Two coats are needed for raw substrates; one or two coats will do for previously painted surfaces.
Although Benjamin Moore® advises two coats of this product to obtain complete color development and to maximize paint film performance, our high-quality formulations sometimes allow for one-coat application. Special Note: In order to produce certain custom colors, Fresh Start® High-Hiding All-Purpose Primer Deep Color Base Primer must be tinted using a unique prescription mix. Speak with your retailer.
USE AURA® ON:
Wallboard, plaster, masonry, and wood may be fresh or previously painted; metal may be primed or painted; acoustic ceilings may be coated. It is perfect for surfaces where long-lasting color and high durability are desired.
Available Colors: Available in thousands of colors
Sheen (or Gloss): Semi-Gloss
Cleanup: Soap and Water
Resin Type: Proprietary 100% Acrylic
Recommended Use: Interior
MPI Rating: 054, 141
VOC Level: 0.0
FEATURES OF Benjamin Moore Aura Interior Paint Semi-Gloss
IMPROVED 1 & 2 COAT COVERAGE
AURA has been specially manufactured for improved coverage. Painting new drywall is easy, AURA Interior Paint delivers excellent hide and holds its sheen in one and two coats, even on bare sheetrock in most cases.
FAST DRYING, QUICK TOUCH UPS
AURA interior dries quickly, allowing you to paint more faster. AURA resists color rub-off, even in deep reds. Enjoy Fast drying and Fast re coat times with seamless touch-ups.
NO COLOR RUB-OFF
Superior Holding and durability makes AURA resist color rub-off, even in deep reds, which contain a lot of pigment. A white cloth rubbed over AURA remains white
SUPERIOR COVERAGE & HIDING
AURA Interior Paint has unrivaled coverage and hiding properties. even in lighter tones and whites. This allows you to get the job done faster, while using less paint.
Smooth application & Finish
All AURA interior Paint sheens are easy to apply leaving a smooth finish. AURA Interior Paint Delivers dependable and consistent quality for even for trim, doors, walls, and molding.
WASHABLE FINISH & BETTER STAIN REMOVAL
Don't worry about stains in high traffic areas around the house. With AURA interior paint Dirt, Coffee, Wine, Ketchup, Mustard, Graphite and more can be washed off with ease!
• Why Purchase Benjamin Moore at Gilford Hardware? •
THOUSANDS OF COLORS READY-TO-BE MIXED!
The toughest part of painting is choosing a color! Benjamin Moore offers thousands of beautiful paint colors for your next painting project
Professional? Contractor? Or do you just need a large amount of paint? Gilford Hardware is eager to work with you! Professional Pricing available for large paint projects, contact us today! (DOG NOT FOR SCALE)